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Digital Marketing & Social Media Blog

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Report: Alibaba & The Future of Global Marketing

While Alibaba Group, one of the world’s largest ecommerce companies, recently made financial headlines for its historic IPO, the emergence of the group also has substantial implications for the future of global online marketing. Unlike other ecommerce networks, Alibaba Group consists of subsidiaries that encompass the full purchase cycle: an online destination where consumers discover, […]

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Case Study: How Smirnoff Captured the Millennial Spirit on July 4

For many Americans, the summertime months bring family barbecues, long days at the beach and parties with friends. These time-honored traditions are perhaps most prevalent during the July 4 holiday – a day during which people gather together in celebration of U.S. independence. This July 4, Smirnoff US set out to reach Millennials during the […]

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What’s Buzzing: Pretzel-Bun Ballads, #WorldCup & More

This week brought record-setting moments for Facebook and Twitter as the World Cup progressed and Brazil fell short of advancing in the tournament. The team’s loss to Germany became the most discussed single sports game ever in Twitter’s history with 35.6 million Tweets over the match. We also saw updates this week from several leading […]

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From A to E: 5 Steps for Creating Content that Resonates

Good content marketing isn’t a one-off. It takes strategic rigor and organizational alignment to achieve the speed, scale and continuity to be successful. Our CEO Sarah Hofstetter breaks it down into five best practices – from A to E – in an article she authored for Advertising Age. She advises brand marketers to adhere to […]