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Digital Marketing & Social Media Blog

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360i

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smirnoffwatermelon

Case Study: How Smirnoff Captured the Millennial Spirit on July 4

For many Americans, the summertime months bring family barbecues, long days at the beach and parties with friends. These time-honored traditions are perhaps most prevalent during the July 4 holiday – a day during which people gather together in celebration of U.S. independence. This July 4, Smirnoff US set out to reach Millennials during the […]

video

What’s Buzzing: Pretzel-Bun Ballads, #WorldCup & More

This week brought record-setting moments for Facebook and Twitter as the World Cup progressed and Brazil fell short of advancing in the tournament. The team’s loss to Germany became the most discussed single sports game ever in Twitter’s history with 35.6 million Tweets over the match. We also saw updates this week from several leading […]

5best

From A to E: 5 Steps for Creating Content that Resonates

Good content marketing isn’t a one-off. It takes strategic rigor and organizational alignment to achieve the speed, scale and continuity to be successful. Our CEO Sarah Hofstetter breaks it down into five best practices – from A to E – in an article she authored for Advertising Age. She advises brand marketers to adhere to […]

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Weekly Hot Jobs: Browse 360i’s Latest Openings

Attention, job seekers: before you head out for a long holiday weekend, check out the latest openings at 360i. We’re always on the lookout for top-talent to join our team and help us create powerful work on behalf of clients like Coca-Cola, Oreo, HBO, Toyota and more. Right now we have more than 50 job […]