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Author

Alec Piliafas

Recent

Facebook Changes Algorithm Again: Now What?

Late last week, Facebook CEO Mark Zuckerberg announced that Facebook is putting an emphasis on ‘meaningful content on users’ feeds’, prioritizing posts from friends and family in the News Feed and taking priority away from businesses, brands, and media/publishers. As a result, brands and publishers should expect to see a downturn in reach, referral traffic, and […]

Snapchat’s New Look: 2018 Edition & What It Will Mean for Marketers

This week, Snapchat issued an official statement on its upcoming 2018 redesign, wherein the social media platform will separate the ‘social’ from the ‘media’. Snap users are going to see separation of content streams between left swipe and right swipe of the layout. On the left side, you’ll find content from ‘good friends’ which are […]