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Alex Yurchenko

Dr. Alex Yurchenko is a Senior Data Scientist at 360i Atlanta responsible for delivering cutting edge analytics to solve complex business problems. He has a PH.D. in mathematics from Georgia Institute of Technology where he studied chaotic dynamical systems. When he is not working or enjoying time with his family and friends, he is a professional amateur photographer.


From Attribution to Optimization: Interactive Marketing Mix Systems

One of the underlying goals of any marketing effort is to set and spend within budget in the most efficient way possible, defining success metrics along the way. There has been much debate over cross-channel attribution and the importance of choosing the right multi-channel marketing mix optimization strategy. The use of revenue attribution systems alone […]