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Author

Alexander Sopchak

Recent

Vero – True Social: The Truths Marketers Should Know

It’s been hard to miss the inundation of articles about a social platform called Vero bubbling up to the top of your feeds recently. While it launched in 2015, Vero – True Social experienced an abrupt surge in popularity over the last week, currently placing it at #1 on the iOS app store.   For […]

Amazon Spark: What Marketers Need to Know

Last week, Amazon launched Spark, a new product discovery feature, that aims to tap into consumer purchasing behaviors on social. Given recent improvements to conversion-focused features in the social space and Amazon’s role as an e-commerce giant, the announcement was met mostly with enthusiasm and some healthy skepticism by the industry media. But what does […]