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Amie Dowker


Is Engagement the Biggest Hammer for Social Content?

For years, marketers have been using engagement KPIs as the hammer of success in social channels. In the last six months, however, Facebook has led the revolution in paid social by shifting to a platform where marketers can achieve greater scale and attribution for ROI. By now, this change is old news — but it […]

Habit #4 of Highly Digital Brands – Being Discoverable

This is Part IV of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Amie Dowker is a Digital Strategist at 360i. Today’s consumers are digital. They shop online, play online and socialize online. This creates more opportunities and touch points for a brand to connect with a […]