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Author

Amy Donnelly

Amy Donnelly is Associate Director, Social Marketing at 360i in New York.

Recent

2018 Social Media Year in Review

Continued privacy concerns and increased scrutiny around social media platforms were the main headlines for 2018’s year of social. But 2018 also introduced new areas of interest like the evolution of voice technology, built on ongoing trends like longer-form video consumption with IGTV, and gave us the brief craze over platforms like VERO. Campaigns like […]

What Marketers Need To Know from F8 2018

This year’s F8 developers conference took a different tone. And no, we aren’t talking about the introduction of Facebook Dating. Following the Cambridge Analytica scandal, privacy was top of mind a Facebook introduced new features like Clear History, which enables users to better understand how their information is being shared with connected websites and apps […]

4 Immediate Marketer Take Aways From F8 2017

Yesterday, Facebook held Day 1 of their yearly F8 Developers Conference, where they announce new products and educate developers and publishers alike on how to best use Facebook’s tools. There were four innovative updates that rose to the top with direct implications for how marketers should use and plan for the platform— Updated Analytics, Messenger […]

Pinterest’s Promoted Pins Up the Ante for Paid Social Marketing

On the heels of Pinterest introducing new Analytics and Conversations features, the platform recently opened its Promoted Pins program to all U.S.-based partners on January 1. As a natural extension of the way Pinterest users utilize the platform for search and discovery, the broad availability of Promoted Pins creates new opportunities and advantages for marketers […]

What Pinterest’s New Brand Analytics Tool Means for Marketers

Pinterest recently announced an overhaul of the platform’s brand page Analytics, offering marketers easy access to the performance of top content and boards. Unlike the previous version of analytics that focused solely on content consumers were pinning from the brand’s website, the new version offers metrics on top content pinned by the brand, as well […]