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Author

Amy Peterman

Amy Peterman is the Director, Paid Social Practice Lead at 360i. Her team manages a diversified portfolio including Financial Services, Education, Travel, Retail, CPG and Automotive brands. When not at the office, she may be spotted in DUMBO powered by her rescue pup, Huckleberry.

Recent

Rethink Retail Marketing: Leverage Paid Social

This post is Part III of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

Twitter Rolls Out ‘Tailored Audiences’ Remarketing Offering

Twitter has formally unleashed its new remarketing feature to advertisers, following a five-month testing window beginning in July. Tailored Audiences will enable marketers to display promoted content to people who have previously expressed an interest in their brands outside of the Twitter environment. With this update, cookie-based data collected by Twitter-verified technology partners can now […]

[REPORT] The Facebook News Feed Redesign

Yesterday, Facebook announced that it would be making its biggest News Feed update in years in order to deliver a simpler, more manageable experience for users. Our new report, “The Facebook News Feed Redesign,” outlines what the news means for marketers managing communities and investing in advertising on Facebook. At the press event, Mark Zuckerberg […]

Will Atlas Be Strong Enough for Facebook?

How does an upstart display advertising platform focused on disrupting the online advertising market compete against a well-funded and entrenched rival?  If you’re Facebook, the first step is to prove that your advertising platform works. And that takes some outside help. Facebook recently announced the acquisition of Microsoft’s Atlas Advertiser Suite. The stated goal is […]