Boris Zilberman
Boris Zilberman is the Local Search Manager at 360i where he is responsible for managing all Local SEO efforts for our clients. Boris also performs stand-up and improv comedy in New York City.
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Apple Maps & Local Search — Here’s What Marketers Need to Know
Last week, Apple released its long awaited iOS6, with several new features, the most significant of which is the new Apple Maps. Apple Maps is a native app on iOS6 that replaces the familiar and reliable Google Maps, which has been a cornerstone of Apple’s iPhone and iPad products since its release. Apple Maps marks ...
Google Debuts Google+ Local with Strong Emphasis on Social
In an effort to increase use of its social network and place more emphasis on local search, Google has revamped Google Places by integrating it into Google+. The new offering, called Google+ Local, is actually the culmination of several recent Google shifts and acquisitions, and will solidify Google’s domination in the local search marketplace, while ...