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Brendan Alberts

Brendan Alberts is an Associate Media Director at 360i in Chicago, where he is responsible for driving strategy & innovation for multiple client teams. A licensed private pilot and graduate of the University of South Carolina, Brendan enjoys traveling and is a proud Gamecock football and country music fan. For more, follow him @BrendanAlberts


Amending the Alliance: A Sneak Peek into Yahoo Gemini’s Ad Enhancements

In a move that provides Yahoo with greater flexibility to monetize its search traffic, Microsoft and Yahoo announced in a recent press release that the online media giants have amended their search partnership to “improve the search experience, create value for advertisers and establish ongoing stability for partners.” The basic framework of the original agreement […]