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Author

Brian Vieira

Brian Vieira is a Director of Insights & Planning at 360i where he helps brands stay ahead of the curve by turning data into actionable insights, contextualizing the data through storytelling and representing the consumer with integrity. Proudly Canadian, he passionately maintains that Canada isn’t the 51st State, Mounties are to be taken seriously and all Canadians don’t in fact know one another.

Recent

What the World Cup Water Cooler Means for U.S. Brands

The World Cup has become big business for brands – even in America, where soccer (“football” to the rest of the world) has historically not enjoyed the same fanfare as it has internationally. Still, consumer interest here in the States is on the rise and marketers have been quick to follow. According to a recent […]