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Author

Bryan Wiener

Bryan Wiener is Chairman and Global CEO of 360i. Under his leadership, 360i has been named one of the top marketing agencies by Advertising Age and one of the "World’s Most Innovative Companies" per Fast Company. Bryan has built a unique agency culture around innovation and entrepreneurial spirit that has earned 360i distinction from both Crain's and Advertising Age as one of the "Best Places to Work" in the country.

Recent

Real-Time Marketing Takes a Lot More Than One Tweet

Since the Super Bowl, real-time marketing has endured a celebrity news cycle of sorts, with pundits building it up to hero status and then just as swiftly tearing it down. As Oreo’s digital agency since 2010, we’ve seen the “dunk in the dark” tweet held up as everything from the watershed moment that legitimized real-time […]

360i & Expion Partner to Drive Convergence of Earned and Paid Media within Facebook

Today we announced a strategic partnership with social software firm Expion that will result in a powerful integrated earned and paid Facebook platform and services offering, bringing together community management, advertising, social applications and advanced analytics to measure and improve our clients’ Facebook marketing efforts. Our parent company Dentsu Network West has also reached an agreement to […]

360i Named One of Ad Age’s “Best Places to Work” in Media & Marketing

It’s with great honor and excitement today that I announce that 360i has been named to Advertising Age’s Best Places to Work for 2011. Our agency was one of 30 featured among thousands of organizations — not solely agencies — in the media and marketing space. The list highlights companies that have created cultures that are […]

360i & Dentsu: A New Chapter in Our Journey

We’re thrilled to announce today that Dentsu – one of the world’s most renowned advertising companies – has acquired 360i along with its sister companies,  SearchIgnite and Netmining. Dentsu presented us with a wonderful opportunity to increase the value we provide to our clients by granting an increased global presence, enhanced technology investments and expanded, […]

Rethinking the Way We Buy and Sell Display Ads

By Bryan Wiener, CEO of 360i Display advertising: Can it be both a branding and a performance marketing tool? I’d argue yes, but not at the same time. And that’s where some of the recent debates over the art-and-science approach to display have gotten it wrong. You see, we need to rethink the way we […]