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Author

Caitlin McManus

Caitlin McManus is a Communications Planning Supervisor at Vizeum in New York where she currently works on integrated media strategies for an entertainment account. Out of the office she can be found testing out new recipes, exploring the city or binge watching 95% of Bravo’s programming.

Recent

Dispatch from SXSW: TV Gets Personal

When it comes to viewing television content, the entertainment industry has seen the scale tip enormously from live, real-time viewing to time-shifted viewing. It was therefore no surprise that the evolving TV/entertainment landscape and the challenges that it has created for marketers was a hot topic at SXSW Interactive this year. While the industry has […]