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Author

Carolyn Han

Recent

How Ads.txt and Ads.cert Can Help Create Greater Transparency in Programmatic Buying

In May 2017, the IAB Tech Lab introduced Ads.txt, a small piece of code that lives on publisher websites, for the purpose of creating more transparency in the programmatic buying ecosystem. Ads.txt stands for Authorized Digital Sellers and declares which suppliers can sell their inventory on that website. Prior to this effort, counterfeit inventory and […]