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Author

Danielle Calogera

Dani Calogera is Group Director, Brand Management & Growth at 360i, where she oversees some of the agency’s high-profile entertainment clients including HBO and Bravo. Her passion for entertainment often leaves her binge-watching the latest buzzworthy shows, and as a news junkie, she’ll read anything she can get her hands on. Follow her on Instagram and Twitter @danicalogera.

Recent

Kylie Jenner’s “Rise & Shine” Moment Proves the Power of Social Commerce & Audio

This past weekend, Kylie Jenner had the Internet bopping in unison to an unexpected “chart-topper.” The reality TV star uttered three simple words in her best falsetto, “Rise and Shine” to her and Travis Scott’s 20-month old daughter Stormi Webster… and the Internet did its thing. “Rise & Shine” dominated meme culture, was embraced by […]

What the ALS Ice Bucket Challenge Can Teach Us About ‘Going Viral’

Virality has become the Holy Grail of success for social marketers, but with so many unanswered questions about “What makes viral content tick?” it’s important that we continue to monitor trends that have organically captured the interest of consumers and glean learnings about said content to incorporate into marketing campaigns. Recently, the #ALSIceBucketChallenge became one […]