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Author

Danielle Calogera

Dani Calogera is an Account Manager at 360i working on the Oxygen Network account. Her passion for entertainment often leaves her binge-watching the latest buzzworthy shows, and as a news junkie, she’ll read anything she can get her hands on. Follow her on Instagram and Twitter @danicalogera.

Recent

What the ALS Ice Bucket Challenge Can Teach Us About ‘Going Viral’

Virality has become the Holy Grail of success for social marketers, but with so many unanswered questions about “What makes viral content tick?” it’s important that we continue to monitor trends that have organically captured the interest of consumers and glean learnings about said content to incorporate into marketing campaigns. Recently, the #ALSIceBucketChallenge became one […]