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Danielle Johnsen Karr

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Viggle-GetGlue Deal Pushes Social TV Forward

Two of the leading social TV apps, GetGlue and Viggle, are now one after a surprise merger announced yesterday. Viggle Inc. acquired its fellow social TV check-in and loyalty app with $25 million in cash, plus 48.3 in million shares, according to TechCrunch. For now, both apps will retain their names and brand identities. The […]

Twitter’s Profile Makeover Takes Branding Opps to New Heights

Yesterday, The Today Show sent out a cryptic tweet teasing a big announcement to come from Twitter. This morning, CEO Dick Costolo unveiled a new look to profile pages and a brand new version of the app for iPad, iPhone and Android – not the huge update many expected, but significant nonetheless. Given all the […]

Social Media Symbols on TV: 6 Ways Brands Can Move from Recognition to Engagement

You know those social symbols found across nearly every TV spot and program these days? As it turns out, people actually notice them. A recent Accenture study of US TV viewers found that nearly two-thirds of consumers have recalled a social media graphic while watching television, and one in three viewers have made the next […]

GetGlue Grows User Base to 2MM, Unlocking Opportunities for Brands

Since hitting the 2 million user mark, GetGlue is looking to move beyond its reputation as a “check-in” social network to a full-fledged recommendation platform. Best known for its integration within the media and entertainment industries, GetGlue utilizes real-time check-ins to rewards members with virtual stickers, personalized content recommendations and a platform to showcase value […]