Danielle Moylan

The New Facebook: Change is Hard, But Life Goes On

Facebook recently made some big changes to the user interface that will alter how users share, curate and publish content online. Users have already experienced changes to their home page and will continue to see bigger changes rolled out in the coming weeks. 360i’s Report on Facebook’s F8 2011 Updates dives into how marketers should approach the change – but what about its 800 million users? 360i’s Insights & Planning team took a close look at the chatter to find out.

 

Source: Posted by Twitter user Owlneko

One tweet describes the sentiment towards the new Facebook changes the best:  “More Facebook changes, Mark Zuckerberg?! Would you like me to go to your house and move around all your furniture and see if you like it?!” 

The part of the quote that stands out the most is the comparison of someone’s home to Facebook.  In many ways this analogy works perfectly for Facebook and is the reason so many people are expressing negativity over the changes. Facebook is completely personalized to the user, which cultivates the emotional connection of a home. Not surprisingly, these rapid changes are met with some apprehension and confusion, but will ultimately lead to acceptance.

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There is so much emphasis on monitoring and analyzing written communication across the web and in social media. Online listening has become a standard for many companies and brands, but what is the next frontier? What are we missing? Photos that consumers upload and share amongst themselves are a major missing piece of the online listening pie. 360i’s Insights & Planning team analyzed hundreds of photos to uncover patterns in the way people share images of food online. Head over to Mashable to see our infographic of the findings.

» Read & download the full report [PDF]

360i POV: Online Food & Photo Sharing Trends

-Research by Danielle Moylan with support from Lara Hejtmanek, Marc Geffen, Irina Kondrashova, Claire Charron, Lee Kaplan, Daniel Eiseman and Gerardo Aquino

ABOVE: Jackson, son of 360i Customer Insights Director Lara Hejtmanek, shows off his Silly Bandz collection.

One day you might have seen a few people with funny looking rubber bands on their wrists and then all of a sudden these bands seemed to be everywhere. It started with kids, but now it’s perfectly acceptable for people of all ages to rock the new craze called Silly Bandz. Marketers have the ability to assess and evaluate pop culture trends quickly and in real time through the use of online research.

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What do you think?  Many Hispanics are currently making their thoughts and opinions known through social media. In fact Hispanic audiences are one of the most social savvy groups in the United States. The time is ripe for marketers to start paying due attention to this growing and highly engaged demographic in the social space.  Below is a summary of some of the newest research on this emerging social demographic and what some marketers are doing to try to reach them.

What are the engagement metrics for this audience?

March 2010 “Social Media Is Mainstream For Online Hispanics”

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When I was younger, like most other school-age kids I dreaded the end of the summer. I was sad to leave behind the freedom and fun of my long summer days. However, there was also something I looked forward to come September that helped to ease the transition, and that was back to school shopping. I looked forward to the start of a new school year coupled with a fresh look – and brand new assortment of clothing, shoes, bags and accessories.

As a marketer wouldn’t it be great to have access to almost real-time intelligence on what shoppers are seeking and what they are telling others about? With the end of summer still fresh on everyone’s mind, we decided to take a look at the online conversations surrounding back to school fashion shopping, and uncover the most sought after items this year.

We analyzed posts from more than 16,600 conversations on Twitter, blogs and message boards related to back to school shopping. Conversations were organized by category of fashion item discussed, and we then took a deeper dive to find out what specific types and styles of clothes, shoes, bags and accessories were most buzzed about. Following are the results of our analysis:

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“I like my money right where I can see it: hanging in my closet.”
- Carrie Bradshaw from “Sex and the City”

These days that closet doesn’t need to be based in reality; instead it can be found in the virtual world of social shopping. On the heels of Fashion Week, we decided to take a look at some of the latest social shopping sites and examples of marketing opportunities they afford.

Social shopping sites have been around for a while, but recently marketers have started seeing newer, more robust opportunities for customer interaction with their brands on these sites. While the features on social shopping sites differ, social shoppers generally set up personal profiles on these sites and use them for sharing and recommending fashion products, online tools and deals among like-minded communities of shoppers (think Facebook with a shopping component).

Some of the newer features that have been cropping up recently include setting up sales alerts for coveted items and creating personal fashion editorial pages (think MySpace for fashionistas).

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