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Author

Danielle Moylan

Danielle Moylan is an Insights & Planning Associate Director at 360i, where she uses key insights gleaned from research to help direct strategies for our clients. Her favorite digital activities include patrolling fashion blogs to help her predict the next fashion trend, seeking new recipes to bake for her husband, and pinning the latest DIY projects on Pinterest.

Recent

Consumer Insights: How do people share photos of food online?

There is so much emphasis on monitoring and analyzing written communication across the web and in social media. Online listening has become a standard for many companies and brands, but what is the next frontier? What are we missing? Photos that consumers upload and share amongst themselves are a major missing piece of the online […]

Silly Bandz: Using Digital Tools to Spot & Track Cultural Trends

ABOVE: Jackson, son of 360i Customer Insights Director Lara Hejtmanek, shows off his Silly Bandz collection. One day you might have seen a few people with funny looking rubber bands on their wrists and then all of a sudden these bands seemed to be everywhere. It started with kids, but now it’s perfectly acceptable for […]

¿Que piensas? (What do you think?): New Research Shows Hispanics are Socially Savvy, Highly Engaged

What do you think?  Many Hispanics are currently making their thoughts and opinions known through social media. In fact Hispanic audiences are one of the most social savvy groups in the United States. The time is ripe for marketers to start paying due attention to this growing and highly engaged demographic in the social space.  […]

The Buzz on Back to School: What’s Hot for Fall Shopping?

When I was younger, like most other school-age kids I dreaded the end of the summer. I was sad to leave behind the freedom and fun of my long summer days. However, there was also something I looked forward to come September that helped to ease the transition, and that was back to school shopping. […]

A Look at Notable Social Shopping Sites: Social, Wired and Fashion Forward

“I like my money right where I can see it: hanging in my closet.” – Carrie Bradshaw from “Sex and the City” These days that closet doesn’t need to be based in reality; instead it can be found in the virtual world of social shopping. On the heels of Fashion Week, we decided to take […]