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Digital Marketing & Social Media Blog

Author

David Berkowitz

David Berkowitz is Vice President of Emerging Media at 360i, where he ensures the agency and its brands stay ahead of trends and changes in digital media. He also spearheads Startup Outlook to guide brands on how to evaluate new technologies. An avid traveler, he has toured dozens of countries and has managed to eat at McDonald’s on five continents.

Recent

Seesmic Courts Brands and Your Mom – Will Either Bite?

Today, Seesmic Look launched at a much-hyped event in New York City, albeit in front of a mostly empty room. Seesmic makes one of the most respected Twitter clients for desktops and mobile devices, but now it’s trying to target two new audiences: late adopters and brands. It should have an easier time with the ...

Social Media Insider: The Social Side of CES

David Berkowitz scanned the showroom floor at CES to find the latest social media/tech innovations (image via CES). Is the Consumer Electronics Show a social media event? Hardly. Any event that dedicates a few football fields of floor space to iPod accessories isn’t entirely about social. But there is a big social side to it ...

The 2010 Mobile Outlook from Digital Hollywood at CES

Image by sam_churchill via Flickr While at the Consumer Electronics Show, I moderated a panel at Digital Hollywood on “Mobile Commerce and Content: The Mobile Web, Texting, Search, and Advertising Options.” As you can see, the panel covered a lot of ground, and I can’t begin to capture it all. But I did take some ...

Four Ways CES Technologies Will Impact Marketers

Image via Wikipedia After just coming back from the Consumer Electronics Show (CES) in Las Vegas, a lot of the gadgets and glitz seem like a blur. The exhibit space alone took up over 30 football fields, and while New York Jets quarterback Mark Sanchez may be able to cover that much ground in a ...

Nexus One a New Lifeline for Android, if not an iPhone Killer

Image via The Globe and Mail While Google didn’t manage to offer too many surprises when it released the Nexus One today, it did deliver another generally well reviewed phone running on the Android operating system. The biggest knock is that many, like Engadget, miss the multi-touch functionality and the physical keyboard. The long-term effects ...