Digital Marketing & Social Media Blog
Today in Ad Age, we illuminate Facebook Lite (with yet another light vs. darkness pun). Here’s the summary of our take on it (or, if you will, the Lite version): The downside: Brands get the short shrift here. Facebook Lite is a scaled down version designed for dial-up users to share updates with and read ...
In this week’s MediaPost column, David Berkowitz can run – but he can’t hide – from social media in Los Angeles (image via Flickr). I swore this would be a vacation. It was so weird taking a cab to JFK and not asking for a receipt, but I was ready to embrace it. Still, a ...
Last week, the discovery of a hidden feature in the Yelp iPhone app sparked buzz about augmented reality (image via Flickr). Now that augmented reality has established itself as the technology buzzword of the year, what impact will it have on social media? Google Trends shows the growth curve for augmented reality, first appearing in ...
David Berkowitz shares how being a camp counselor made him into the social marketer he is today (image via Fanpop). One of the hardest jobs I ever had was working as a day camp counselor, spending eight summers straight at Beth El Summer Session in New Rochelle, NY. While it’s been a few years since ...
David Berkowitz has ten questions advertisers should ask when incorporating social graph targeting into their campaigns (image via IMDb). The “what’s next” in ad targeting is well upon us: targeting consumers based on their social graphs. If you’re an advertiser or you represent one, you may have tried targeting consumers based on when they were ...