Digital Marketing & Social Media Blog
Big Ben was in for a big surprise when he realized he’d become a victim of social media identity theft (image via SunSentinel.com). If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all. Consider the recent ...
Don’t say the c-word! Image by Gustty via Flickr There are seven words you can’t say on television, according to George Carlin, but there’s only one you can’t say at social media conferences. As Carlin put it, it’s the one word that will “infect your soul, curve your spine, and keep the country from winning ...
Bryan Wiener’s IAB panel discussed how marketers can “score” their social marketing initiatives (image by Caitlinator via Flickr). Dealing With Data Overload: Developing Your Social Media Scorecard The success of a social campaign can be measured by its reach, its influence or the ever-elusive “going viral.” Being able to create a standard scorecard by which ...
Reckitt’s decision to move $20 million in advertising from TV to the web was a red hot topic at IAB Marketplace Social Media (image via Flickr). Session Description: Keynote Interview Reckitt’s recent decision to move $20 million in advertising from TV to the web for more than 15 of their brands—including Lysol, Clearasil and Frank’s ...
This was nothing compared to Facebook vs. MySpace at WOMMA. Image via Wikipedia At WOMMA’s Word of Mouth Marketing University (WOMM-U), I moderated the ultimate face-off, smackdown, no holds barred slugfest: FACEBOOK vs. MYSPACE. It’s the top billing matchup for the ages. And it ended in a hug. I must have done something horribly wrong. ...