Digital Marketing & Social Media Blog
Image by lilivanili via Flickr Forrester’s Marketing Forum offered a bunch of thought-provoking subjects we’ll probably be chewing on for awhile. One that should spark more conversation is the Starbucks and Blast Radius presentation on the (STARBUCKS) RED holiday campaign that melded the complementary hobbies of caffeination and philanthropy. The presentation referenced how Starbucks considered ...
360i’s live in the front row of Forrester’s Marketing Forum, so we’ll share some highlights of the coverage here (some more rambling, messier, but detailed notes are at my own blog). Forrester Principal Analyst Shar VanBoskirk set the stage with an energetic presentation about risk taking. I had talked with Shar about this last month, ...
It’s time for a short trip five years in the making. This is the 224th Search Insider I’ve written for MediaPost, and most likely my last. As of next week, I’ll be switching over to the Social Media Insider. My first Search Insider was published Friday, July 2, 2004, which was mercifully right before the ...
Twitter has debuted Sign In with Twitter to match Facebook Connect (Image by VanMildert.com via Flickr). Twitter is now making it possible for site owners to let users log in with their Twitter accounts. Should you offer this option as it becomes widely available? We’ll get to that momentarily. This comes on the heels of ...
Image via Wikipedia It’s no secret that Google isn’t the best search engine for everything. We saw that in recent explorations of live search and bathroom search engines. Another such area is finding coupons. Google’s a great place to find coupon sites, but then you have to sort through the clutter. I tried a search ...