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Digital Marketing & Social Media Blog

Author

David Berkowitz

David Berkowitz is Vice President of Emerging Media at 360i, where he ensures the agency and its brands stay ahead of trends and changes in digital media. He also spearheads Startup Outlook to guide brands on how to evaluate new technologies. An avid traveler, he has toured dozens of countries and has managed to eat at McDonald’s on five continents.

Recent

Social Media Insider: Your Google Plus FAQ

By now, you’ve had a chance to try out Google Plus or read countless posts about it from the lucky thousands or millions or however many have access. If you’re like me, you’ve jumped from one column saying how it’s Google’s best homegrown social service ever (compared to Orkut, Buzz, Wave, Knol and Lively) to the next saying it follows in the footsteps of Google’s other homegrown social services (see Orkut, Buzz, Wave, Knol and Lively). Here’s a Google Plus FAQ.

Color Can Avoid Fading to Gray with New Features & Marketer Offerings

I recently spoke to DIGIDAY:DAILY about group photo-sharing app Color, which has picked up $41 million in venture financing. In the article I tell Bryan Barletta that Color can maintain its cool factor by adapting and scaling to offer new ways to share and consumer content based on what’s happening in your immediate surroundings. Image ...

Live From SXSW, the Death of the Social Check-in

Via Ad Age: When Foursquare first started making headlines, back when its users numbered in the hundreds of thousands rather than millions, a lot of people didn’t like the idea of broadcasting their locations to all their friends.

3 Ways the Facebook Redesign Should Be Changing Your Marketing Strategy

This week, Facebook will begin rolling out its redesign to all pages that haven’t already been switched over to its new format. The overhaul makes the pages look and feel more like user profiles. Facebook hopes this will create a more cohesive experience across the platform for its more than 600 million users. [Further reading: ...

CES 2011 in Review

View more presentations from 360i. After returning from the Consumer Electronics Show (2011) in Vegas, I compiled the highlights, along with a few thoughts on what all of this means for marketers, consumers, technologists, and others interested in the space in the slideshow above.