Digital Marketing & Social Media Blog
One emerging business model that has caught on in social media is not particularly social at all. The model, especially prominent in supporting the booming social gaming business, allows marketers to target consumers with cost-per-acquisition deals that earn consumers points or virtual currency in the games. Among the best known players in this field is ...
Lots of sports drink, but not so much social: Where was the social media in Superbowl ad spots? (Image via telegraph.co.uk) If social media has finally gone mainstream, where was it during the Super Bowl? It wasn’t visible in many of the spots.With Facebook passing the 400 million user mark and so much of the ...
During Social Media Week’s panel on Social Graph Optimization that I had the pleasure and honor of moderating, I was able to get in a bunch of the questions that I had for the panel, including Meebo’s Seth Sternberg (@sethjs), Wiredset/Trendrr’s Mark Ghuneim (@MarkGhuneim), Droga 5’s Hashem Bajwa (@HashemBajwa), and Anna “the analyst” O’Brien (@annaobrien). You ...
Image by nicksayers via Flickr Everything you need to know about social media measurement was covered in 45 minutes at MediaPost’s OMMA Social event in San Francisco last week.OK, that’s not entirely true, but the five panelists I had the honor of moderating covered a lot of ground. They probably could tell you everything that ...
Foursquare: The Ashton Kutcher of location-based apps? I have a confession to make. On more than one occasion over the past several weeks, I’ve excused myself at several restaurants to go to the bathroom to indulge my guilty little habit. My wife tolerates it, but it’s taking a toll on my social life, and getting ...