Donna Dei-Baning

Facebook has begun rolling out a new functionality that allows for private messaging between brands and users. This feature enables people to quickly and privately reach out to Page owners with questions, comments or customer service issues. The implications of private messaging are major, as until now there was no way for consumers to contact Page administrators directly within the Facebook environment.

How does it work?

By clicking the “Message” button on a brand’s Page, fans can exchange a series of private messages with admins – much like they are able to do currently with their friends. Facebook users do not have to “Like” the Page in order to use the private messaging functionality.

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