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Digital Marketing & Social Media Blog

Author

Ellen Fokas

Ellen Fokas is Associate Media Director at 360i where she is responsible for paid media for retail brands such as Saks Fifth Avenue & Mattel. In her free time she loves to travel to any beach destination and explore all New York City has to offer in music, food & culture.

Recent

The Who, What, Where, When & Why of Facebook & Twitter Mobile

In recent weeks, the two juggernauts in social media – Facebook and Twitter – announced plans to roll out mobile advertising, marking a pivotal moment in the collision of social and mobile advertising. These launches will not only mean significant revenue growth for the social media networks, but also a substantial extension of a brand’s ...

Facebook Debuts Coupon Post Ads to Help Brands to Reach a New Generation of Shoppers

Facebook recently introduced Coupon Post Ads, a brand new ad unit designed to pique the interest of brands looking to integrate the platform into their drive-to-store media mix. Coupon Post ads live in the Premium ad placement on the Homepage or on a brand’s Facebook wall. This unit follows page posts and promo-driven premium/marketplace ad ...