Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Digital Marketing & Social Media Blog

Author

Emily Garvey

Emily Garvey is an Associate Director of Influencer Marketing at 360i. After-hours, she enjoys live music and comedy shows, exploring Brooklyn, Netflix/Pinterest binges and spicy cocktails (obviously).

Recent
tumblr_n6pbmpw0PE1s9dnijo1_1280

What Marketers Can Learn from Obama’s Tumblr Q&A

Yesterday, President Obama took to Tumblr to answer questions around a topic of great importance for the platform’s millennial audience – the “Pay As You Earn” loan repayment program. While Q&A participants may have been disappointed to learn that .gifs are not, in fact, acceptable currency under the new plan, the conversation was engaging nonetheless, […]

Revenge

For #GiftofRevenge Campaign, the Devil’s in the Details

This week during the hit drama series “Revenge,” ABC teamed up with Neiman Marcus and Target for an advertiser integration that marked a “one step forward, two steps back moment” for branded content and social TV. In lieu of  buying a traditional 30-second spot to launch “Neiman Marcus for Target,” the network aired a scripted […]

3 Ways Brands Can Evolve Their Thinking for the Next Generation of Influencer Marketing

This article was originally published in the WOMMA All Things WOM blog. As the social media landscape evolves, so does the nature of online influence. The avenues where people are consuming content, the way they’re engaging with it and the role that brands play with those influencing that behavior reveal a discipline in-flux, changing in complex […]