Digital Marketing & Social Media Blog
This week during the hit drama series “Revenge,” ABC teamed up with Neiman Marcus and Target for an advertiser integration that marked a “one step forward, two steps back moment” for branded content and social TV. In lieu of buying a traditional 30-second spot to launch “Neiman Marcus for Target,” the network aired a scripted ...
This article was originally published in the WOMMA All Things WOM blog. As the social media landscape evolves, so does the nature of online influence. The avenues where people are consuming content, the way they’re engaging with it and the role that brands play with those influencing that behavior reveal a discipline in-flux, changing in complex ...