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Digital Marketing & Social Media Blog

Author

Emily Garvey

Emily Garvey is a Senior Social Publicist at 360i where she is responsible for Influencer Marketing across entertainment brands like Bravo and NBC Olympics. After-hours, she enjoys music and comedy shows, exploring Brooklyn, Netflix/Pinterest binges and cocktails (obviously).

Recent
Revenge

For #GiftofRevenge Campaign, the Devil’s in the Details

This week during the hit drama series “Revenge,” ABC teamed up with Neiman Marcus and Target for an advertiser integration that marked a “one step forward, two steps back moment” for branded content and social TV. In lieu of  buying a traditional 30-second spot to launch “Neiman Marcus for Target,” the network aired a scripted ...

3 Ways Brands Can Evolve Their Thinking for the Next Generation of Influencer Marketing

This article was originally published in the WOMMA All Things WOM blog. As the social media landscape evolves, so does the nature of online influence. The avenues where people are consuming content, the way they’re engaging with it and the role that brands play with those influencing that behavior reveal a discipline in-flux, changing in complex ...