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Author

Hank Beaver

Hank Beaver is a Group Media Director at 360i, where he is the operational lead for the paid search practice. When he’s not with his 360i family, you can find him spending time with his wife Celina and his son Wells or racing bicycles for the Litespeed-BMW Cycling Team.

Recent

Google’s Quality Score Update Highlights the Need for Greater Transparency

Understanding Google Quality Score has been thought of as the Holy Grail of search engine marketing. In simple terms, Quality Score can be defined as a measurement of how relevant a brand’s ads, keywords and landing page are to a searcher. More importantly, higher quality scores lead to lower prices and better ad positions. It is […]