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Digital Marketing & Social Media Blog

Author

Irina Kondrashova

Irina Kondrashova is a Strategist at 360i, where she is responsible for leading digital strategy for some of agency's key CPG accounts. When she is not strategizing, Irina enjoys exploring NYC's diverse food and nightlife scene, playing tennis and taking day trips outside of the city.

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Have Marketers Forgotten How to Be Good Storytellers?

Brand storytelling was a dominant theme at this year’s SXSW Interactive conference, with dozens of panels, workshops and presentations focused specifically on the elusive art of building captivating brand narratives through social media. Even where storytelling was not the primary focus, the conversation seemed to naturally (and rather consistently) drift to the need for brands ...

Top Takeaways from WOMMA Wine Wednesday – Digital By Design [PHOTOS]

Last week, 360i & WOMMA hosted the first WOMMA Wine Wednesday of the summer season – “Digital by Design: What the New Era of Word of Mouth Means for Fashion and Your Brand.” During the event, attendees wined and dined while a stellar line up of industry experts discussed the how fashion brands are re-imagining ...