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Author

Jaimi Sharkey

Jaimi Sharkey is a Senior Analyst in Insights & Planning. For the past four years Jaimi has helped brands like Coca-Cola, more effectively reach their consumers by identifying relevant passion points of their audiences, and has helped Enterprise expand beyond being just a car rental company by helping the brand understand the true consumer journey of how people decide to rent a car. Passionate that success starts with a powerful insight, Jaimi prides herself on being a data detective, and uncovering the “so what” for brands. When she is not at work, you can find her baking chocolate chip cookies and watching Seminole football.

Recent

The Three Research Fundamentals 2016 Election Polling Missed

The results of the 2016 US Presidential election have been final for almost two weeks now, but Americans and the world at large remain stunned and highly skeptical of the age-old political mechanism used year after year to predict those results: the poll. From the outset the poll results were accepted as collective fact. But […]

What Broke the Internet in September: The Blood Moon & #MadeintheAM

‘What Broke the Internet’ is a recap and holistic overview of the most buzzed about daily Internet conversation in the Twittersphere. Through social listening, we’re looking at the top trending topics day-by-day to help marketers understand what is capturing people’s attention and ‘breaking the Internet.’ As an agency powered by curiosity, our teams are keeping […]