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Digital Marketing & Social Media Blog

Author

Jason Hartley

Recent
NFL-draft

What the NFL Draft Can Teach Us about Digital Marketing Strategy

Every year around this time, talent evaluators, pundits and regular fans create mock NFL drafts , placing the best college football players with the team they think could most benefit from each player’s skills. When draft day hits, everyone turns out to be wrong, but the mock drafts are a lot of fun and there […]

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Adele Dazeem & the Data Behind Your Favorite Oscars Meme

The Super Bowl blackout. Pharrell’s hat. “Adele Dazeem.” The Internet (namely social media) has a way of amplifying culture moments and turning them into instant sensations. John Travolta’s mystifying pronunciation of Idina Menzel’s name at the Oscars is one such moment. Just seconds after the words “Adele Dazeem” left his mouth, the Internet got to […]

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Report: What Google’s Enhanced Campaigns Mean for Marketers

Google has announced an update to its advertising model that will formally usher all of its advertisers into the mobile era. The new Enhanced Campaigns will bring mobile to the masses in a manner that will help resource-strapped small businesses, but will pose challenges for larger, more sophisticated search marketers in their perpetual quest for […]