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Digital Marketing & Social Media Blog

Author

Jason Powell

Jason Powell is an Associate Director in the Influencer Marketing group at 360i, where he is responsible for partnering brands such as Coca-Cola and Diageo with digital influencers. Outside of work, Jason enjoys volleyball, beach days and anyplace that allows him to bring his dogs, Milli and Duncan.

Recent
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Influencer Spotlight: Catching Up with Zach King

360i’s Influencer Marketing group has worked with thousands of influencers since the practice was formed more than eight years ago. From Pinfluencers to bloggers, and YouTube personalities to Vine stars, we’ve been helping our clients to partner with the most creative and talented online influencers in the game. As 360i’s influencer network (360iRMS) continues to […]

ConAgra’s Can of Worms & the Blogger Surprise That Shouldn’t Have Been

A simple PR misstep – made very public by the New York Times – has sparked a flurry of conversations around digital word of mouth and how brand marketers should approach their blogger outreach programs.