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Author

Jessica Provda

Jessica Provda is a Media Director at 360i where she helps to oversee the planning and implementation of media campaigns and manages a team of individuals to support Paid Media initiatives in the New York office. Her core focus is on Paid Search, but she has experience in Performance Display and Paid Social as well. When she is not at work, she likes to run long distances, spin, play tennis, travel and spend time with her family and friends.

Recent

Search Meets Pinterest: The Next Generation of Visual Discovery

Pinterest has announced a groundbreaking evolution to its platform called Guided Search. The new feature is built around two main functionalities: (1) predicting what users may be interested in based on their past interactions; and (2) anticipating what users might want in the future – even if they are not sure what that is quite […]