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Digital Marketing & Social Media Blog

Author

Jessica Sanfilippo

Jessica is a Group Media Director at 360i, where she oversees all facets of digital media planning and buying for her clients, including display, SEM, paid social, mobile, and video. She is also the resident Retail/eCommerce media expert, driving education and thought leadership initiatives in these areas both internally and externally. During her 12+ years in the digital media industry, she has developed powerful digital brand campaigns for envelope-pushers such as Volkswagen, TheTruth.com and HP, and experimented with advanced targeting platforms and ad products. She is a native New Yorker whose heart bleeds Red Sox, and a lifelong member of Patriot Nation.

Recent
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A Marketer’s Guide to the 2013 Digital Content NewFronts

Last week, members of the 360i team attended several events as part of the second annual Digital Content NewFronts. The NewFronts represent the digital version of the Upfronts that have long dominated the TV buying world, and were created to drum up interest in the digital video content available for complementing (and, in some cases, ...

Digital Content NewFronts: Platforms Enter the Big Leagues to Allure Big Brand Dollars

There was a lot to digest after a week of events at the Digital Content NewFronts (DCNF), which wrapped on Thursday with Google’s BrandCast event. This year, the magnitude of the event trumped those of years past, with platforms proudly touting the power of native digital content to attract large brand marketers. This post brings ...

Hulu Puts Some Skin in the Game — and Plays Catch-up to TV

In a video landscape twist, Hulu has made a move whereby its buying model will now more closely resemble that of TV. The platform announced this week that it will now only charge advertisers for video ad views that reach 100 percent completion rate. This is all tied to where the beacon resides on the ...