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Author

Joseph Shea

Joe Shea is a Director of Media and Structured Data at the Chicago office of 360i, where he leads strategic Search initiatives for a variety of retail and travel clients. He is a graduate of the University of Illinois and enjoys cheeseburgers, the NBA, and spending time with his two daughters and French bulldog, Muggsy Bogues.

Recent

Google Makes Its Play at Product Search and Amazon with Shopping Actions

For years, Google has recognized three mounting trends in search: (1) local-focused mobile searches; (2) voice-driven searches; and (3) retail purchases starting and/or ending on Amazon. Addressing these trends, Google recently stated in a blog post: “it’s clear people want helpful, personal, and frictionless interactions that allow them to shop wherever and however they want […]

Managing SEM & PLAs Together to Create Cross-Search Harmony

For years now, Search Engine Marketing’s (SEM) evolution has been described as “fragmented” – a generalization for how a once distinct research and shopping path has been forked by time and technology. What is unclear, though, from the descriptor is just how much search has been disrupted, and in what ways. Device fragmentation emerged with […]

Rethink Retail Marketing: Maximize Product Listing Ads

This post is Part II of a five-part series on ways retailers can use digital to make the most out of their holiday efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

Google Brings Product Reviews to its Shopping Channel

Another day and another change: Google has once again updated its ever-evolving Shopping channel. The engine recently announced the addition of product ratings to PLAs within search results and Google Shopping pages. The new rating system — which appears in the form of stars and review counts similar to other retailers like Amazon and Zappos […]