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Kara Passarelli

Kara is Senior Marketing Manager at 360i. Hailing from Charm City, she is a Loyola Maryland grad who enjoys traveling, anything coconut and lemon, and a good wine bar.


Kraft Cheese Inspires Summer Cookouts with ‘Pin to Win’ Promotion

Kraft Singles is helping fans gear up for summer through a Pinterest contest aimed at inspiring summer grilling and creating good times among family and friends. Recently launched, the sweeps encourages fans to “pin to win” the necessary essentials for spicing up their backyard barbeque spread—that is, ooey, gooey Kraft Cheese-inspired creations in the hopes […]

Scotts Miracle-Gro Brings the Outside In with Fresh Digital Campaign

In appreciation of Earth Day, 360i client Scotts Miracle-Gro is encouraging consumers to re-think their day—motivating them to take the things they would normally do inside, outside. Today, the brand unveiled a new digital campaign, called Take It Outside, in an effort to get people to appreciate what’s outside their window and experience all the […]

USA Network’s PSYCH Slumber Party Smashes Social TV Records

PSYCH, one of USA Network’s most popular and longest-running shows, recently kicked off its seventh season in style with an all-night social media-powered marathon. To promote the premiere of season seven, USA Network hosted a Slumber Party marathon, and partnered with 360i to turn previously aired episodes into a real-time social event by rallying the […]

360i and Temp Tee Help Passover Celebrants Combat #MatzahFatigue

Every spring the Jewish community celebrates Passover, and every year the same problem is presented: how do you turn matzah — a staple alternative for the holiday — into an enjoyable, delectable food option? Many would confess that it’s a real challenge. After all, matzah is unleavened bread made of only flour and water. Online […]

360i to Dispel Gaming Myths & Explore RTM at SXSW

With SXSW Interactive opening day rapidly approaching, our team is gearing up for a busy few days in Austin. David Berkowitz, VP of Emerging Media at 360i, will serve as a panelist at two events: “Games Anywhere, Anytime” on Friday, March 8 and “The Power of Marketing in the Moment” on Sunday, March 11. Games […]