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Katie Perry

Katie Perry is Senior Marketing Manager at 360i. She’s a proud Notre Dame grad, an 8-time marathoner and one of the biggest Bruce Springsteen fans you’ll ever meet. Follow Katie on Twitter @katieeperry.


Twitter Emphasizes Personali-tweets with New Biz-Specific ‘Contributors’ Feature

Last week Twitter announced plans to roll out one its much-anticipated “business-specific features” for businesses currently using the platform to connect with consumers, drive sales, provide real-time customer service and more. If you haven’t already, be sure to check out our comprehensive Twitter guide for marketers. The feature, simply called “Contributors,” is now being tested […]

App-solutely Awesome Branded Apps – And What Makes Them Work

It’s an app world, and we’re just living it. Last month, Apple announced its two billionth application download. More proof of the surging interest: Apple doubled its number of downloads in about half the time it took to hit the one billion mark. Apple’s advertising claims that there’s an app for everything. In fact, the […]

Picfog Shows How Consumers Interact with Brands in Real Time

Picfog’s live Twitter image results for “Entourage” showed how fans interacted with the popular HBO show during the season premiere. Picfog is a real-time image search engine that displays photos uploaded to Twitter as a visual stream. Here’s how it works: Searching a keyword on Picfog will create a live stream of tweeted photographs mentioning […]

Introducing @TweetingBar

If cats can tweet, why can’t taps? We created an apparatus that tweets each time a beer is poured – and reminds you when it’s time to refill the keg. This is the story of a tap, who – by the grace of technology – has finally been granted a voice. For centuries he has […]

A Look at Location-Based Advertising

Dunkin Donuts delivers a location-based ad through digital map provider NAVTEQ (via Flickr). This week, 360i welcomed a panel of guest speakers as part of its Innovation Learning Academy, a series of lectures and training sessions that help educate employees about emerging trends in digital marketing space. David Berkowitz, Director of Emerging Media & Client […]