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Katie Perry

Katie Perry is Senior Marketing Manager at 360i. She’s a proud Notre Dame grad, an 8-time marathoner and one of the biggest Bruce Springsteen fans you’ll ever meet. Follow Katie on Twitter @katieeperry.


Can Social Media Save Newspapers? This Editor Says ‘Yes’

Traditional news outlets may be gasping for air amid some of the toughest times their industry has ever seen – but some innovative journalists in the space are confronting the challenge head on with the help of social media. Can blogs and social networks provide the necessary oxygen to help embattled media outlets thrive? 360i […]

Portable and Social, Kyte Platform Powers Multimedia Promotion

Last week, Franz Ferdinand (the band, not the Austrian archduke) rocked a crowd of 2,500 during a show at Oakland’s Fox Theater – and then shared exclusive concert footage with even more fans through their branded Kyte channel. Welcome to rock n’ roll 2.0. 360i recently met with Kyte CEO Daniel Graf to discuss what […]

Mashable’s New Twitter Sponsorship Module Fuses Social with Display

Mashable says its new sponsorship module can help brands grow their social media presence. Today, 360i met with Adam Hirsch, Chief Operations Officer of Mashable, to discuss the site’s newest social media branded advertising initiatives. Mashable, which dubs itself as the Social Media Guide, is known for delivering fresh news on movers and shakers in […]

Sizing Up Sideline: A Look at the New Yahoo Twitter App

Yesterday, Yahoo launched Sideline, an Adobe AIR app that monitors and manages Twitter buzz. The easy-to-use dashboard includes an overall summary of trending topics, updated in real time, in addition to an organizational platform that lets users create and maintain search groups. Each group can include several different search terms, based on verbiage, hashtag and […]

More Twitter Talk: Where There’s House Advertising, There’s Fire?

Experts are having a whale of a time guessing how Twitter will monetize itself (Image via JustPete). Will all that twitters soon be gold? Last night, social media hotshot Twitter began rolling out house ads to its homepages. The text ads, written in the form of pithy (no surprise there) dictionary entries, currently promote the […]