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Author

Katie Perry

Katie Perry is Senior Marketing Manager at 360i. She’s a proud Notre Dame grad, an 8-time marathoner and one of the biggest Bruce Springsteen fans you’ll ever meet. Follow Katie on Twitter @katieeperry.

Recent

4 Lessons on Global Community Management from WOMMA’s School of WOM

Today at WOMMA’s School of WOM conference, 360’s Sarah Hofstetter (SVP of Emerging Media & Brand Strategy) joined Jessica Robinson, Associate Director of Consumer & Customer Engagement at Kraft Foods, to lead a session on how Oreo manages its global social community on Facebook.

New Loopt Feature Combines the Power of Location with the Allure of Flash Sales

Loopt, a popular location-based app with more than 5 million registered users will soon debut a new feature that allows advertisers to push “perishable” alerts such as Groupon-like deals to people using Loopt in the vicinity of their businesses.

The Socialization of Google Continues as Twitter, Quora & Flickr (But Not Facebook) Sync Up

Google has announced significant updates to its Social Search offering that continue to socialize and diversify the content within its results pages. These changes, which build on Google’s previous version of Social Search, increase the visibility of social results and add a personalized layer atop the engine’s much-guarded algorithm. As Google puts it, “Relevance isn’t […]

#SMW11 Keynote Interview: Dennis Crowley, CEO of Foursquare

We were excited to join Foursquare today for a combined Social Media Week session that looked at the rising platform and ways in which brands are tapping mobile-social in general. If you haven’t heard of Foursquare, you’ve probably been living under a rock for the past year (or not attending any #SMW11 events for the […]

Groupon Expands Offering with 2.0 Platform Launch

Groupon 2.0 (image via TechCrunch) Rumors have been swirling this week about the potential of Google making a play for Groupon – the popular e-commerce site that boasts 30+ million users worldwide – in what would be its biggest acquisition yet. While the gossip has yet to precipitate into anything official, Groupon is making some […]