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Katie Perry

Katie Perry is Senior Marketing Manager at 360i. She’s a proud Notre Dame grad, an 8-time marathoner and one of the biggest Bruce Springsteen fans you’ll ever meet. Follow Katie on Twitter @katieeperry.


Is Liking a Facebook Page the Digital Equivalent of Wearing a Branded T-Shirt? 

A recent study found that 40% of Millennials (people born between 1985 and 1990) who Like brands on Facebook did so because they wanted to publicly display their support – in other words, they used brand advocacy as a form of self-expression. Often times, when marketers talk about the consumer rationale behind fanning or following […]

6 Things Marketers Can Learn from Kanye West

Via Kanye West has been spending the better part of this year fighting backlash from the infamous interruption at the 2009 MTV Video Music Awards in which he stormed the stage to contest Taylor Swift’s “Best Female Video” win. Following West’s epic faux pas, viewers took to the web to discuss their dismay of […]

Digital News Roundup: October 18, 2010

As the Bing-Facebook Partnership Evolves – How Will the Social Landscape Change Search? Last week, Bing and Facebook made a joint announcement regarding a significant milestone in their partnership. Moving forward, Bing will be integrating Facebook as a social layer within its search results – initially around people-based searches, but with upcoming extensions to Product, […]

Digital News Roundup: Oct. 11, 2010

Here is your Monday recap of last week’s top headlines in digital. Today’s edition features news from Facebook, Yahoo!, Twitter and more. Get the scoop on all of these headlines in our summary below, and follow 360i on Twitter for daily digital updates. 360i Report: Facebook’s New Product Roll-Out Image via At a press […]

Digital News Roundup: October 4, 2010

This Monday roundup includes news on AOL’s much-hyped Project Devil ad system, stats from Facebook on what types of people “Like” content across websites, a report on the rise of mobile web usage and more. AOL Debuts New ‘Project Devil’ Ad Unit AOL unveiled Project Devil last week, which Mediaweek calls a “new advertising system” […]