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Author

Katie Perry

Katie Perry is Senior Marketing Manager at 360i. She’s a proud Notre Dame grad, an 8-time marathoner and one of the biggest Bruce Springsteen fans you’ll ever meet. Follow Katie on Twitter @katieeperry.

Recent

Digital News Roundup: May 28, 2010

It’s Friday and we’re bringing you this week’s top stories in digital: Facebook made a big announcement regarding user privacy, Google officially closed its acquisition of AdMob and WOMMA held its annual School of WOM conference in Chicago. Take a closer look at these headlines and more in the recap below. Facebook Simplifies Privacy Amid […]

Digital News Roundup: May 21, 2010

This week brought big news from Google that might just change how consumers think about television — as well as new stats on Foursquare’s growing user base, the launch of a different kind of location-based network that turns check-ins into a game and a new iTunes feature that incorporates reviews via Rotten Tomatoes. Get the […]

In the Backchannel Backstreets of the Web, How Can TV Properties Join the Conversation?

Today’s TVs are equipped to run social widgets like Twitter simultaneously with other content. (Image via ThoughtGadgets.com) The rise of social platforms – and the burgeoning opportunities for social search in the engines and within the platforms themselves – has granted brands with the ability to listen to consumers like never before. Yet marketers privy […]

The Only Buzz I Listen To, or Born to Rant: Social Media & CRM Collide on Buzz

Google Buzz,  the Boss and a lesson for brands as social media and CRM collide. A couple of months back I came across a Facebook ad and clicked on it. It was for a $6 dollar T-shirt emblazoned with Bruce Springsteen’s head that said “The Only Boss I Listen To.” Obviously, I had to have […]

What Marketers Can Learn from Bloomberg’s 2009 Campaign

Mayor Bloomberg tweets alongside Twitter creator Jack Dorsey (image by davidall via Flickr) Social marketing programs have proven their worth in driving sales (@DellOutlet), building loyalty (Coca-Cola’s Facebook page) and improving customer service (@comcastcares) – but in the throes of a complex political campaign, what is the worth of social engagement? If done right, it […]