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Digital Marketing & Social Media Blog

Author

Katie Wall

Katie Wall is a Senior Account Manager at 360i, where she works with a variety of incredible teammates across brands in the Coca-Cola portfolio. When she’s not at 360i, you can catch her cheering on her Tar Heels or out and about in Atlanta at social events or on the soccer field. Some of Katie’s most prestigious awards include being voted “Most Talented Lobster” in 2nd grade and “Most Unique” her senior year of high school.

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Culture & Authenticity Steal the Show at SXSW

by Katie Wall | Published March 12, 2013

I touched down in Austin for my first-ever SXSW experience excited and wide-eyed, but not entirely sure what to expect. I was convinced there would be a lot of power-networking and jargon-speak. Heck, I even ventured to think it might be some strange cross between Disney World and Star Trek! But in the end, what ...

GetGlue Adds Foursquare to Ramp Up ‘Experience Check-ins’

by Katie Wall | Published April 1, 2011

You may be checking into locations – but are you checking in to experiences yet? If not, you should definitely check out GetGlue. GetGlue is a social network which allows users to check in to TV shows, movies, music and books, and see what their friends are consuming in real time. And though it has ...

Mobile Photo Sharing Heats Up as Platforms Broaden Capabilities, Entice Marketers

by Katie Wall | Published February 9, 2011

As mobile camera capabilities continue to improve, the competition within the photo app marketplace is beginning to increase. Key players like Instagram and Picplz are taking strides toward expanding their reach and luring marketers with new features that allow brands to enter conversations and measure engagement. Mobile photo sharing is just one aspect of mobile-social ...

Google Latitude Enters Mobile Check-in Game – And Gives Users the Ability to Check Out, Too

by Katie Wall | Published February 2, 2011

Google has revamped Latitude, introducing a new functionality that allows users the option to manually check in to Google Places locations. The Latitude platform was first introduced to help people stay in touch with family and friends by making it easy for them to share their location (via an automatic update). Though similar to how other ...

Your Social Media Monday: Jan. 31, 2011

by Katie Wall | Published January 31, 2011

In our last Social Media Monday post of the month, we’re bringing you headlines from a Yahoo! study on mobile internet usage, news from Facebook Connect and more. What is Your Mobile Experience? A recent Yahoo study of 8,384 U.S. residents ages 13-64 showed that 5,313 were using mobile internet. Nine out of 10 mobile users ...