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Kahlúa Targets Millennial Brunch-Goers in New “Just Add Kahlúa” Campaign

This spring, Kahlúa and 360i are taking a fresh approach to targeting millennials with a new campaign called “Just Add Kahlúa”. With its launch earlier this month, “Just Add Kahlúa” aims to showcase how simple it is to add Kahlúa to any iced coffee during millennials’ favorite meal –  brunch. To kick off the campaign (and poke […]

360i #SideHustle: Maria Loida Brings Rooftop Yoga and Relaxation to Agency Life

Maria Loida is the Associate Director of Influence and Social Marketing Strategy at 360i… she’s also the agency’s resident Yoga instructor. Every Wednesday her class gathers in the Training Room or on our roof with stellar TriBeCa to Midtown views to unwind from the week and take an hour to just relax. We caught up […]

Hot Jobs @360i: Coast to Coast

Did you know 360i has offices in New York, Chicago, LA, and Atlanta? Yep, that’s right. Whether you want to escape to Coney Island this summer, grab a slice of deep-dish pizza, walk the pier in Santa Monica or catch a Braves game, we’ve got you covered coast-to-coast. If you want to join our team, […]

Brand Safety: How Marketers Can Navigate Digital Placements

Over the past month, some advertisers have been pulling their ads from popular platforms, such as Google, YouTube and Facebook, amid the growing concern that their advertisements are appearing alongside offensive content, negatively affecting perception of brands. AT&T, for example, recently paused all media on Google-owned YouTube due to their ads being placed adjacent to […]

National Geographic Creates “Genius” Albert Einstein Chatbot Ahead of March for Science

Albert Einstein once said that “science can only flourish in an atmosphere of free speech.” In time for the March for Science, this Saturday, April 22, National Geographic is bringing Einstein back to life via a Facebook Messenger chatbot to celebrate their new original series Genius. The chatbot builds on the channel’s broader efforts at […]