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360i

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360i Formally Launches Consumer PR Practice

Today, we are thrilled to formally announce 360i’s public relations capability, a new addition to our roster of service offerings that emphasizes the value of earned media strategies for consumer-facing brands. Rounding out our comprehensive in-house approach to media and content, 360i public relations includes influencer marketing and consumer public relations to help brands create […]

Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice

The New York Times took an inside look at how 360i is helping brands capitalize on change and shape the future of Voice marketing. In an article entitled “Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice,” which appeared on the front page of the New York Times’s Business section, advertising reporter Sapna […]

360i Adds Jacob Davis as VP, Search & Performance Marketing

We’re pleased to welcome digital media veteran Jacob Davis to 360i as Vice President of Search & Performance Marketing. In this newly created role, Jacob will be responsible for leading new business search engagements, bolstering strategic search products and partnerships, and publicly stewarding the agency’s search practice through thought leadership. Jacob brings more than 12 […]

360i Teams Up with National Geographic and Oath to Premiere First-Ever Programmatic VR Campaign

360i is partnering with National Geographic and Verizon’s Oath on the first-ever programmatic VR campaign to promote the season two premiere of MARS, a hybrid, six-episode series that alternates between scripted drama and documentary sequences to predict what life will be like on the red planet. The prospect of terraforming Mars once was considered science […]

Real magic happens when a creative brief doesn’t (necessarily) result in an ad

In a new piece for The Drum’s “Opinion” section, 360i Chief Strategy Officer Raig Adolofo argues that the outdated nature of the creative brief holds agency pros back from greatness. He writes, “In this brave new advertising world, brands are built under ever-changing circumstances; every client needs a true business partner, and agencies need to […]