Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait
Author

360i

Recent

Kiss Your Registered Users Goodbye

If a user registers on your site but does so through a third party, can you count her as one of your registered users? This isn’t a theoretical question. Publishers will have to ask this, and many related questions, as this era of openness and portability creates new challenges for digital media. Some hints of […]

New POV on Social Shopping

Today 360i released a new Point of View on social shopping, an increasingly popular activity where consumers to interact with, browse, and potentially buy products while connecting with friends, peers, or social networks’ communities. The social component can be low-involvement, such as allowing consumers to publicly display their favorite items, or high-involvement, such as matching […]

360i Speaking Engagements: Marketing World, OMMA Behavioral, SMX Local & Mobile

Next week is a busy week of conferences and events for 360i. The week starts off on Monday in Colorado where David Berkowitz, 360i’s Director of Emerging Media, is speaking on “Online Trends” at Frost & Sullivan’s Marketing World. Next up, Chris Hansen, 360i’s VP of Performance Marketing, makes a return appearance at OMMA Behavioral […]

The Chutzpah of Facebook’s ‘Jewdar’

I swore I wasn’t going to write about Facebook again this week. Then a Facebook ad started up with the name-calling again. It wasn’t a bad name, or inaccurate, but such ads do have a knack for getting noticed. From the responses to last week’s column, people really don’t like getting called fat on Facebook […]

Google-Yahoo! Partnership Advertiser Pricing Impact

Yesterday, 360i’s sister company SearchIgnite released a first of its kind empirical study on the potential pricing impact of the proposed Yahoo-Google search partnership on keyword prices for marketers on the Yahoo! platform. The study concludes that keyword prices on Yahoo! may increase by an average of 22%, assuming Yahoo! pursues a profit maximization strategy. […]