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360i Report: Behavioral Marketing

Overview With behavioral marketing (or “behavioral targeting”), Internet users are shown online ads that vary based on any number of actions users may have previously conducted, such as visiting an advertiser’s site, shopping for specific items, or viewing certain ads. The rise of behavioral marketing has brought with it a number of different methods for […]

Blog Search Stuck in Beta

Whenever I’m talking to marketers about how to listen to their brands, blog search engines always come up as a good starting point. I’ve been having the same conversations for years, and with minor exceptions, I’d do fine using the same slides I’ve used since I started. Here are some examples of the blog search […]

360i Wins Outstanding Website ‘WebAwards’ for adidas, Marvel

by David Levin President, 360i Design & Development Group 360i has won two WebAwards for “Outstanding Achievement in Website Development” from the Web Marketing Association. The WebAwards is an annual website competition that honors the best sites in 96 industries while setting the standard of excellence for all web development. Each WebAward entry is judged […]

Search Angst at the Social Ad Summit

At the Social Ad Summit this week in New York City, Facebook may have been the most buzzed-about company on stage, with everyone from agency execs to application developers discussing their thoughts on the belle of the network ball. JP Morgan’s Deborah Korb Maizner was the most direct, saying that when her company used social […]

360i @, OMMA Global, Blog World Expo and more

This week, 360i will be exhibiting at’s Annual Summit, as well as speaking at a number of conferences: ——————————————————————————– MONDAY: 09.15.2008 Social Ad Summit New York, NY David Berkowitz will be speaking ——————————————————————————– MONDAY – WEDNESDAY: 09.15.2008 – 09.17.2008 Shop.Org Annual Summit Las Vegas, NV 360i is exhibiting at booth #537 ——————————————————————————– WEDNESDAY: 09.17.2008 […]