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Global Social Insights: A Series Introduction & Analysis of Europe’s Top Social Platforms

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. 360i’s Global Social Insights blog series, which we’ll be sharing as a […]

Kahlúa Follows Up ‘Caramel Encounters’ with Tabloid Takeover and ‘Celebrity’ Dating Scandal

Star Magazine has the scoop! Kahlúa is making headlines again this summer with a new campaign that leverages strong media-minded creative to tempt millennials into adding Kahlúa to their iced coffee. For year two of Kahlúa’s Caramel Encounters campaign, 360i was tasked with creating an even bigger splash, leading the team to concept around traditionally […]

360i Press Release: 360i Launches Crisis Management Practice and New Crisis Monitoring Technology

NEW YORK — June 16, 2015 — Award-winning agency 360i today announced the launch of a Crisis Management practice, an advanced brand reputation management offering that combines social marketing best practices with crisis preparation planning, strategy and social listening. In addition, the agency has developed a proprietary technology to automatically monitor online brand buzz and […]

Euro 2016 vs COPA America: How Brands Can Win on Both Sides of the Pond

This summer, football fans on both sides of the Atlantic have plenty to talk about, with the COPA America and Euro 2016 tournaments taking place in the USA and France respectively. The COPA America Centenario soccer tournament kicked off on June 3, this year buoyed by the additional excitement of the United States playing host […]

The Quarterly Social Media Cheat Sheet: A Guide to Today’s Platforms

From minor creative enhancements to platform-changing algorithms, Q1 2016 brought new marketing potential to the social landscape. In 2015, we saw updates to social platforms that dramatically changed social for both users and marketers. In Q1 of 2016, the social platforms ironed out significant updates to Facebook Messenger, Live Video and 360-degree video based on […]