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360i

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360i & HBO Debut “Westworld: The Maze” Voice Gaming Skill

If you have ever questioned the nature of your reality, your journey to freedom starts with three words: Alexa, Open Westworld. We partnered with HBO to debut the network’s first full-scale voice skill with “Westworld: The Maze,” an immersive gaming skill for Westworld fans. Crafted to delight even the most die-hard fan, The Maze delivers […]

360i Takes the Stage at the 65th Cannes Lions International Festival of Creativity

360i Chairwoman Sarah Hofstetter took the stage today at the 65th Cannes Lions International Festival of Creativity, alongside Mondelez International’s Chief Marketing Officer, North America, Jason Levine, to challenge the industry to “Think Like a Toddler.” In the packed Debussy Theatre inside the iconic Palais des Festivals, Sarah and Jason shared insights about the two […]

360i Welcomes Chief Operating Officer, Andrea Terrassa

We’re thrilled to welcome Andrea Terrassa to 360i as our Chief Operating Officer. Andrea will serve as a key member of our executive team, responsible for driving growth and efficiency across all capabilities and clients. Commenting on Andrea’s arrival, our CEO Jared Belsky said: “Andrea has earned a reputation in the industry for her ability […]

From Lame to Brilliant: Crafting Insights that Incite Change

All marketers seek the same thing: to stay ahead of change. But in an increasingly on demand world, achieving and successfully anticipating change means marketers are challenged to produce more meaningful consumer insights under shorter timeframes. This strain on the strategic thinking process often leads to reliance on prepackaged data, flashy statistics, and improbable trend […]

Alexa, Siri, Google: How do we know what they know?

What does Alexa know? What doesn’t she know? Why did Google Assistant share that answer? And most importantly, where is my brand in all of this? As more consumer queries occur via Voice, these are the questions marketers are struggling to understand. Voice agents can feel like black boxes – murky, mysterious, and always changing. […]