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Reimagine [Almost] Everything: What Worked Before to What’s Right for Now

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to […]

The 2016 CES Report: The Trend Behind the Trend

Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week’s hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show. This year, we saw many of the same major categories from last year’s conference […]

Reimagine (Almost) Everything: Digital as an Organizational Mindset

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to […]

Lean Cuisine Mutes the ‘Diet’ Conversation to ‘Weigh What Matters’

At the start of the New Year – a time when resolutions by and large are centered around diet and weight loss – 360i client, Nestlé Lean Cuisine is bringing its #WeighThis movement full circle with an initiative that – quite literally – mutes the ‘diet‘ conversation. Introducing the #WeighThis Diet Filter for Google Chrome™ […]

Reimagine (Almost) Everything: Establishing New Success Metrics

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to […]