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Author

Kenneth Hamner

Kenneth Hamner is a Associate Media Director at 360i and is responsible for planning, implementing and managing SEM campaigns. Outside of the office, he likes to travel, write, play guitar and spend time with his family.

Recent

What Marketers Need To Know About Google’s Rumored ‘Buy Now’ Button

With so many outlets for consumers to purchase products online, competition among publishers, marketers, and retailers to drive e-commerce performance is fierce. In the past, search engines like Google and Yahoo have been dominant players in the path to purchase. However, the ongoing growth and proliferation of competitors like Amazon is forcing search engines to […]

3 Bing Ad Updates Marketers Will Want to Know About

Microsoft has announced a slew of Bing Ads updates that could stand to impact advertisers’ efforts in the engine. In a recent blog post, Microsoft’s David Pann, General Manager for the Search Network, outlines the platform’s 2015 plans, which include expanding Bing’s reach, introducing new functionalities for advertisers and improving current ad opportunities. This post […]

Apple Strengthens its Focus on Search at WWDC 2014

While Apple CEO Tim Cook did not make any hardware announcements during his 2014 Worldwide Developers Conference (WWDC) keynote, the company did address some significant changes to its operating systems for computers (Mac OS X “Yosemite”) and for smartphones and tablets (iOS 8). As expected, many of the announced changes were geared toward the developer […]

Yahoo Introduces Image-Rich Native Ads in Mobile

At CES earlier this year, Yahoo CEO Marissa Mayer announced that the company would overhaul its ad business to provide marketers with more opportunities to reach their audiences. Since then, Mayer has made good on that promise with the launch of Gemini and the introduction of native placements that integrate within Tumblr and other platforms […]

5 Things Marketers Need to Know about Marissa Mayer’s Yahoo

Less than two years into her tenure at Yahoo, President & CEO Marissa Mayer has proposed a new ad marketplace catered to mobile-minded consumers and designed to create branded experiences that are just as compelling as the platform’s regular content. Per Mayer and Yahoo, Yahoo Gemini represents “the first unified ad marketplace for mobile search […]