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Author

Kevin Geraghty

Recent

Google Grabs Adometry to Solve Attribution Puzzle

Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall performance of their online cross-channel marketing efforts. In a Google+ post, the online media giant stated that bringing Adometry into the fold will beef up the […]

The CMO’s Guide to Big Data

Today, we’re releasing a brand new report, called The CMO’s Guide to Big Data, which outlines how the increasing availability of sophisticated reporting and analytics can help marketers make their programs more efficient and capitalize on untapped opportunities. As technology spurs data collection and analytics forward, the effective management Big Data is becoming a necessary […]

3 Steps for Using Attribution to Maximize ROI

Attribution is one of digital marketing’s biggest buzzwords and has become the focal point of many advertisers’ daily lives. Yet, the definition of attribution, including how it should be utilized and the problems it addresses, varies widely. According to a recent Google Analytics and Econsultancy study, 72 percent of client-side marketers say that attribution leads to […]