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Digital Marketing & Social Media Blog

Author

Kolin Kleveno

Kolin Kleveno is Director of Performance Display at 360i. His primary focus is on direct response and programmatic display buying and strategy. Outside of work, Kolin enjoys attending concerts, playing Kan Jam and following the New York Giants.

Recent
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Programmatic Buyers Must Follow Different Rules in the News Feed

This byline was originally published in AdExchanger.  With Facebook Exchange expanding its canvas to the desktop News Feed, marketers face a new set of challenges. Unlike traditional publisher websites, the new Facebook environment presents a land grab involving disparate parties, namely content and community managers, social-ad buyers and programmatic-ad buyers. The News Feed began as a […]

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Debunking 5 Myths of Programmatic Buying

At last week’s iMedia Agency Summit, I spoke on a panel called ‘Demystifying Programmatic Inventory.’ The entire session was geared toward helping marketers better understand the somewhat murky world of programmatic buying. As someone who lives and breathes in this space everyday, I’m often surprised by the number of misconceptions that exist about this subset […]

With Real-Time Exchange Marketplace, Facebook Unlocks the Gate to its Walled Garden

On the heels of the new study it published with comScore, Facebook announced that it will soon be launching Facebook Exchange, a real-time bidding (RTB) marketplace. For all advertisers, this new model offers an expanded source of inventory to reach a qualified audience – and for direct response marketers, it offers a more sophisticated way […]