Since the inception of programmatic itself, programmatic media buyers have grappled with issues of transparency and the “black box” nature of the ad tech supply chain. These topics have only gained increased urgency in recent years as the programmatic marketplace has accelerated in growth, capturing attention and media budgets from more and more of the […]
This is the fifth post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The Top 10 Highlights from 360i’s Marketing Leadership Summit.” At this year’s event, we explored how to “Reimagine (Almost) […]
This byline was originally published in AdExchanger. With Facebook Exchange expanding its canvas to the desktop News Feed, marketers face a new set of challenges. Unlike traditional publisher websites, the new Facebook environment presents a land grab involving disparate parties, namely content and community managers, social-ad buyers and programmatic-ad buyers. The News Feed began as a […]
At last week’s iMedia Agency Summit, I spoke on a panel called ‘Demystifying Programmatic Inventory.’ The entire session was geared toward helping marketers better understand the somewhat murky world of programmatic buying. As someone who lives and breathes in this space everyday, I’m often surprised by the number of misconceptions that exist about this subset […]
On the heels of the new study it published with comScore, Facebook announced that it will soon be launching Facebook Exchange, a real-time bidding (RTB) marketplace. For all advertisers, this new model offers an expanded source of inventory to reach a qualified audience – and for direct response marketers, it offers a more sophisticated way […]